GUTA Clinic reload:
patient journey in 60 seconds
Goal
GUTA Clinic is a medical center with high standards and strong expertise. But the old website stopped doing its main job: turning a visitor into a patient.
Project goal: design a “zero-friction” journey where going from landing on the site to booking an appointment takes no more than 60 seconds
What barriers existed on the old website
Complex navigation
Patients struggled to quickly find the right section, service, or doctor
Outdated design
The visual style did not match the standard of a modern clinic
Slow loading
Pages opened slowly, especially on mobile devices
No personal account
There was no convenient space for repeat visits and request history
Complicated booking
The booking flow required extra steps and reduced conversion
What we did
Design: sterility, order, and care
We updated the website so the patient journey is short, clear, and convenient on any device.
Updated the visual style
Made the interface modern, clean, and easy for patients to understand.
Changed structure and navigation
Key services and booking became available in 1–2 clicks.
Designed user journeys
Mapped the path from the first screen to booking without unnecessary steps.
UX strategy: designing the patient journey
We moved away from a directory-style website toward a service model
Smart Search
We introduced suggestions that understand natural-language queries and symptoms. For example, “gastr…” suggests both a doctor and a gastroscopy
Quick contact
An interactive “Ask a doctor” form and an adaptive clinic map let patients resolve every question in one click
End-to-end conversion
Clear “Book online” buttons follow the user on every page and stay within easy reach
Technology: freedom for the clinic and stability
A tuned technical base lets the clinic team evolve the website independently.
- 01
Admin panel without developers
We built a modular system (like a Lego kit). Now a clinic marketer can assemble a service page or launch a promotion in 15 minutes. Result: the clinic saves on support and can react to market demand immediately
- 02
Technical stability and speed
We reworked filters and interactive elements to eliminate errors on form submit, and deeply optimized code and media. In healthcare decisions are made fast: mobile load speed is critical for both UX and SEO rankings
SEO: how we moved the site to the top results
Medical traffic is among the most expensive. To lower patient acquisition cost, we laid a foundation for organic growth
Architecture
Designed section and URL structure around patient search journeys.
Critical issues
Fixed technical problems that blocked indexing and ranking.
Metadata
Configured meta tags, snippets, and content templates for SEO scale.
Result
Lower bounce rate
users no longer get lost thanks to intuitive navigation
Mobile conversion growth
thanks to high speed and convenient forms on smartphones
Support cost savings
thanks to a flexible admin panel
Notes and recommendations
We worked closely with the clinic team: aligning priorities, booking journeys, and marketing requirements.
Alongside the release we laid the groundwork for ongoing support and product evolution.
We kept things manageable: content, services, and landing pages can grow without losing stability.
After launch we continued support so the website remains a working channel for patient acquisition and booking.
Разрабатываем цифровые решения, которые растут вместе с бизнесом
Mon–Fri, 9:00–18:00 (MSK)